Ideas - Click Marketing Automation for D365

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Information about the Product Ideas portal can be found in this support article.

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Possibility to modify criteria for campaign KPIs report

It would be great if we as a customer had control over how the data is calculated in the campaign KPIs report. For example, our marketing department would like to make the following change to the report, which is not achievable currently:

ClickDimensions as it is
Open rate = unique opens/listed recipients
Click rate = unique clicks/listed recipients
Unsubscribed = unsubscribes/listed recipients

As requested:
Open rate = unique opens/(listed recipients-bounces)
Click rate = unique clicks/(listed recipients-bounces)
Unsubscribed = unsubscribes/(listed recipients-bounces)

Giving more flexibility to how these numbers are calculated would be beneficial for increasing of user adoption, especially for customers switching from other systems.

  • Guest
  • Jul 28 2020
CRM Campaigns / Email Marketing
  • Attach files
  • +1

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