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"Unsubscribe" count in Email Statistics

Dear all,

In Email Statistics is the next situation: I send the emails to some list of users - let's suppose there are 10 people in this Marketing List. 2 of them clicked the global Unsubscribe button. But they did this 5 times each. Another 8 people did not make any actions.

In Email Statistics (Overall Performance) I will see 10 unsubscribes.

As for me, this count is "the contortion of facts" as far as only 2 person clicked unsubscribe button. Thus, the number of "Unsubscribes" in Email Statistics should be 2.

Please, examine this question.

Thank you.

  • Guest
  • Jul 28 2020
Email Marketing
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  • +2

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