Ideas - Click Marketing Automation for D365

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Add Unique Clicks (Clickers) Data to Reports

Would like to have data made available for unique clicks based on unique individuals who have clicked on a message. That is the way every other email service provider system we have worked with reports unique clicks. Click Dimensions currently reports unique clicks based on the total number of links in a message that are clicked. Thus, a single recipient could be counted as having many unique clicks from a single message. This means that unique clicks can end up being a larger number than unique opens and it totally messes up the calculation of a click-to-open rate which is one of the most important measures we use. I can understand if you do not want to change the way you report "unique clicks" but at least make the data for "unique clickers" is available in charts and when results are exported.

  • Guest
  • Jul 28 2020
  • Shipped
Email Marketing
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  • Boris Dimitrov commented
    12 Sep 15:51

    Has this actually Shipped?

    I just spoke to a support and they told me "unique clickers" is not available for export from Email Sends data.

    All we want to do is have a reliable way of getting % click rate out of Email Sends.

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