Ideas - Click Marketing Automation for D365

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A/B Test Results - to be able to see volume sent, opened, clicked, etc per variant

Currently the only way to see performance of a split test is from a small graphic. To record CTR and Open Rates from this graphic, the user has to look at the graph and guess what that value is showing. There is no way of determining the actual, accurate send volume for each test variant, and therefore you cannot calculate exact CTRs or Open Rates for A/B tests. This is a fundamental feature to email performance marketing.

As far as I can tell from the help pages, the only way I can obtain the actual number of recipients for an A/B test would be to download the entire recipient list to excel and count against which users received version A and which received version B. I’d prefer not to do this for such fundamental performance data (it's also suboptimal to have to download email addresses from a GDPR point of view).

So really, all I would like is, for each campaign with a split test for the following data to be broken out:


Test A Sent: xxx

Test A Unique Opens: xxx

Test A Unique Clicks: xxx

Test A Unsubscribes: xxx

Test B Sent: xxx

Test B Unique Opens: xxx

Test B Unique Clicks: xxx

Test B Unsubscribes: xxx

Etc

  • Guest
  • Aug 3 2021
Email Marketing
  • Attach files
  • Guest commented
    August 03, 2021 11:11

    Currently the only way to see performance of a split test is from a small graphic. To record CTR and Open Rates from this graphic, the user has to look at the graph and guess what that value is showing. There is no way of determining the actual, accurate send volume for each test variant, and therefore you cannot calculate exact CTRs or Open Rates for A/B tests. This is a fundamental feature to email performance marketing.

    As far as I can tell from the help pages, the only way I can obtain the actual number of recipients for an A/B test would be to download the entire recipient list to excel and count against which users received version A and which received version B. I’d prefer not to do this for such fundamental performance data (it's also suboptimal to have to download email addresses from a GDPR point of view).

    So really, all I would like is, for each campaign with a split test for the following data to be broken out:

    Test A Sent: xxx

    Test A Unique Opens: xxx

    Test A Unique Clicks: xxx

    Test A Unsubscribes: xxx

    Test B Sent: xxx

    Test B Unique Opens: xxx

    Test B Unique Clicks: xxx

    Test B Unsubscribes: xxx

    Etc

    Attachments Open full size

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