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This idea has been merged into another idea. To comment or vote on this idea, please visit CD-I-533 Personalize Emails with Attributes from Custom Entities in CRM.
Yes you can use "FreeMarker" for reference data on related records that are connected to them via a CRM lookup field.
But for a customer typing this code is so complicated
${Recipient.contact.new_entity.new_fieldentity.new_fielf[0]!""}
A way to add custom entities in personalize templates will be excelent
Sub-grids in Email Templates for advanced personalization
Merged